RossmanCX helps service businesses turn customer experience into a competitive edge — pairing seasoned CX strategy with AI-powered automation that responds faster, quotes instantly, and never lets a lead slip.
RossmanCX sits at the intersection of customer experience, operations, and applied AI — turning the messy, manual back office into a fast, consistent, customer-first engine.
Map the customer journey end-to-end, find the leaks that cost you jobs, and build the playbooks that make every interaction consistent — from first inquiry to repeat booking.
Design and deploy agentic workflows that capture leads, qualify them, send quotes, book the work, and follow up — automatically, around the clock, in your brand's voice.
Architect the back-office infrastructure — intake, scheduling, quoting, payments, data — so your business scales on systems instead of headcount, with clean data you actually own.
Senior customer-experience leadership without a full-time hire — hands-on guidance for owners who want to level up how they win, serve, and keep customers.
M1dge is a platform RossmanCX built to give owner-operators an always-on back office. It answers customer inquiries the moment they come in, qualifies the lead, sends an instant ballpark quote, books the job, and follows up — so owners stop losing work to slow replies and missed calls.
Service customers live on their phones, so two-way text is core to the product. M1dge uses SMS to send appointment confirmations and reminders, deliver quotes and estimates, share booking and service-status updates, and answer customer questions in a real conversation. Customers consent at the point of contact; standard STOP / HELP opt-out keywords are honored on every number.
Michael works at the intersection of customer experience, operations strategy, and applied AI. His focus is simple: help service businesses deliver a faster, more consistent, more human experience — and build the systems that make it happen without burning out the owner.
He's the founder of RossmanCX and the creator of M1dge, an operational AI platform that automates the back office — lead capture, qualification, quoting, scheduling, and follow-up — for owner-operators across landscaping, transport, and other field-service trades.
A strategist rather than a coder by trade, Michael leads from architecture and customer understanding — designing how systems should behave, then directing the build. The result is software shaped by real operational and CX experience, not just code.
Whether you want to fix a leaky funnel, automate your back office, or talk about bringing M1dge into your business — reach out directly.